With new approaches to medicines and healthcare delivery, AI-powered communication technologies, a changing workforce and new regulations, our industry is experiencing exceptional change but is the way we are promoting medicines keeping up? Are we nearing a tipping point requiring fundamental changes to how we promote our medicines? If we have, what will that change involve and are we ready for it?
Speakers
Our speaker faculty brings together leading thinkers from pharmaceutical marketing alongside industry regulators and healthcare professionals. Expect thought-provoking sessions, lively discussion, and plenty of food for thought.
- Paul Simms, Chief Executive at Impatient Health
- Steph Millican, Deputy Director Benefit Risk Evaluation, Safety and Surveillance, MHRA
- Professor Gillian Leng CBE, President of the Royal Society of Medicine and former NICE Chief Executive
- Sheuli Porkess, President of the Faculty of Pharmaceutical Medicine
- Rob Wood, Founder of STEM marketing and pharma entrepreneur
- Amanda Smith, Healthcare Agency Leader, Versantra
- Doina Ionescu, Managing Director (UK & ROI) at Merck and ABPI Board of Directors Member
- Dr Nick Broughton, Founder and Managing Director of Ethos
Click here to view and download the agenda
When and where is the event?
The event will be hosted at the The Royal College of Pathologists in London on the 11th of June 2026.
Why attend?
- Learn about innovations driving change in medicines’ promotion from leading experts in the field
- Be inspired to question the status quo and challenge current practices in the way we promote medicines as an industry
- Connect and network with other forward-thinkers and industry leaders
CPD Accreditation
This event has been awarded 5.5 CPD credits by the Faculty of Pharmaceutical Medicine.
Who is this event for?
- It’s designed for anyone in pharma or allied agencies involved in the creation, review or approval of promotional materials and activities. We’ll be sharing perspectives from across all sectors so there’ll be practical insights for all.
Where do the proceeds of the event go?
All proceeds from the event will be donated to Bucket List Wishes, a small charity that grants wishes for terminally ill adults.
Our sponsors
Gold sponsor
Silver sponsors

Media partners
Other frequently asked questions:
I can no longer attend - can I get a refund?
Tickets are non-refundable and all proceeds will be donated to Bucket List Wishes. If you would like to transfer your ticket to a colleague, please contact us at: [email protected]
Where is the nearest underground station to The Royal College of Pathologists?
Aldgate (Central and Metropolitan lines), Aldgate East (District and Hammersmith & City lines), Tower Hill (Circle and District lines) and Tower Gateway (Docklands Light Railway).
What time does registration open?
The registration desk will open from 8.30am and you will be able to collect your name badge.
What is the dress code?
Our dress code is business casual.
Which meeting room is the symposium being held?
The symposium will be held in The Elizabeth Room, located on the first floor of The Royal College of Pathologists.
Will there be an opportunity to network during the symposium?
There will be an opportunity to network during the tea/coffee breaks, lunch time and post-meeting reception.
Will food and drink be provided?
Yes, food and drink will be provided. Please note you are not permitted to consume your own food or drink in The Royal College of Pathologists.
Is there a cloakroom?
Yes; delegates can use the cloakroom facilities should they wish. Please note that Ethos and The Royal College of Pathologists takes no responsibility for any items left in the cloakroom.
How do I contact Ethos?
Please email us at: [email protected]
Do I need to print my ticket?
No, this is a ticketless event so you do not need to bring any printouts.









