Meeting Chair: Dr Nick Broughton, Founding Partner, Ethos
Guest Speakers: Dr Paul Robinson (Freelance Pharmaceutical Physician, PJR Pharma), Ms Trishna Bharadia (Patient Engagement Expert & Health Advocate) and Dr Rick Thompson (CEO at Beacon for Rare Diseases)
During our third free lunchtime webinar, our expert panel discussed how we can communicate more effectively with patients and the public, and reflected on the following questions:
- Are we working as closely as we could be with patients and the public?
- What are the benefits of doing that – for patients, for the public, for pharma?
- Is ‘compliance’ the problem, is it just a perceived problem or is it being used as an excuse not to bother?
- What can we do to communicate more effectively with patients and the public